The hottest new opportunities for RFID printing in

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RFID - printing has received better work results and new opportunities for social impact industry

the printing industry has always kept pace with the times. In the early days of the formation of the business card printing industry, everyone in Tianjin People's Printing Factory 1 will analyze and evaluate the fairness of data in 198. In 9 years, it took the lead in the business card printing industry and has developed into a famous "Tianjin global magnetic card" and a leading enterprise in China's business card printing industry. However, most of the subsequent business card printing industry was only the participation of printing technicians, and printing enterprises that invested in business card printing on a large scale were very rare. When the enterprises involved in business card printing get rich profits, the printing industry decision-makers who once had a "flash of thought" sigh with regret, after several hesitations, and want to invest, the profits of the business card printing industry are not what they used to be. In the meantime, it has been one year after another

with the advent of the new century, RFID (radio frequency identification technology) is becoming more and more mature, and has become an eye-catching hot spot at the beginning of this century. Unlike the industrial c card industry, the combination of RFID and label production is closer. The main production processes of the two industries can be roughly compared, as shown in Table 1

it is not difficult to see from table 1 that the introduction of the electronic label industry is not unattainable, but it is by no means without technical content, as a few people comment without knowing much. Compared with the traditional pure printing industry, the electronic label industry is quite different in technology, processing, sales and management

rfid technology, due to its excellent information carrier characteristics in the information age, has emerged the concept of IOT, which has been concerned by many industries, such as information industry, manufacturing industry, logistics industry, transportation industry, military industry, etc, Relevant experts view the development of the RFID market with a rapid growth rate. Wal Mart, the world's retail giant, announced that it was required to enable RFID technology to manage goods in 2005, which caused a lot of cheers from RFID related industries around the world, and some other business giants also announced that they would introduce RFID technology. China's manufacturing industry has a "world manufacturing factory" There are seven billion fewer goods and the anti-counterfeiting market for the protection of intellectual property rights and brands, not to mention the ticket management of the Olympic Games and the WorldExpo. With so many business opportunities, once RFID technology is adopted in domestic goods coding, it can be said that the relationship is the output value of astronomical figures. According to the prediction of Development Corporation (VDC), the global market of RFID technology will grow rapidly at an annual growth rate of 45% from US $1.03 billion in 2003, and will reach 45% in 2007 $700million. Datamon industrial tor predicts that the relevant market of European electronic labels and equipment will reach US $5 billion to US $20 billion in 2005. Many market experts believe that the RFID market will grow at an annual growth rate of more than 35% in the next few years

at present, China's Professional Colleges (printing or electronic industry) have a lot of room for development in terms of RFID related education, and scientific research institutions have many topics to do in dealing with RFID related technologies and materials. In China, enterprises in Shanghai and Beijing have independently developed the production process of a full set of corroded antennas, taking full account of the ecological conditions, and have formed an annual production capacity of 800million antennas, which has greatly reduced the production cost of corroded antennas and reduced the international market price of such products from the original 2 yuan to nearly 0 1 yuan. In Japan, enterprises represented by relief printing companies and big Japan printing companies have invested a lot of human and material resources, and developed new conductive inks to adapt to the antenna composition of electronic labels. Europe has also developed printing batteries for active electronic labels. Equipment manufacturers in Europe and Japan have also had a large number of RFID related processing equipment, and some pioneers in China are struggling to develop and actively invest

face a clear business opportunity; Facing an industry closely related to this major - trademark printing; Facing the best point of the transition between traditional printing and electronic information industry, how will printing practitioners think about adopting different testing methods

"don't wait, white young head, empty sad!" To borrow the words of the headmaster of Harry Potter: "it is not our ability that determines who we are, but our choice."

reprinted from: PRINT world

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